Author Platform

The Importance of Writing Topics & Writing about What You Know

by Kerry Kerr McAvoy When coaching a new writer, one of the first things I want to hear is their marketing plan, which includes their five key writing topics. Whether they know this, these subjects will be their brand or author theme. Most look puzzled. “What do you mean?” they ask. “What five general topics…

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How to Build an Author’s Platform

What is an “author platform?” by Ashley Shannon Much like moving to a stage and standing behind a podium to deliver a message, your author platform is where you share your thoughts and ideas. Loosely defined, it comprises all the places where you communicate, such as your social media posts, podcasts, author website, YouTube videos,…

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